The word “brand” means “trademark”, that is, the brand under which a seller sells a certain product or a whole range of products. A trademark is protected by various laws and patents, so it can belong to any manufacturer, even one that has nothing to do with it.
Probably, someone has heard about such a company as SEB. But it is this company that owns such world-famous brands as Tefal, Moulinex, Krups, and Rowenta. The same applies to Matsushita Electric Industrial, which is located in Japan and has always been known to us by the brand it produced – Panasonic. Now this company bears the name of its own brand. Very often there are cases when several brands that belonged to one company now belong to one of them. For example, the brands Zanussi and AEG are now owned by the well-known company Electrolux.
Such situations occur in the market as a result of acquisitions, mergers, and the sale or purchase of some companies by others. After that, the new owner of the brand retains its name, which has a good reputation in the market. Thus, the product design remains the same, and production and quality also do not change, only the owner becomes different.
As a rule, the brand and manufacturer can be registered in one country, with which all users associate this technique. But, nevertheless, production can be carried out in other countries. Some European companies keep the production of their goods only in the country where the brand is registered and the headquarters of the company is located. This is due to the fact that the manufacture of equipment in “their” country requires high labor costs and taxes. As a result, such products will not withstand any competition in the market. Therefore, there is nothing surprising in the fact that the equipment of the Swedish company Electrolux is made in Poland. This method is used by many manufacturers of household appliances. There is no way to get rid of this process, only large appliances are made in England, Sweden, or Germany.
The technical documentation usually indicates the country in which the equipment was manufactured. Thus, you do not need to refuse the equipment of Swedish or German brands, if it came from China. If you refuse such equipment and choose a more expensive one, but made in Sweden or England, you risk simply overpaying, since such devices are no different in quality.
Pay attention to the components of household appliances. After all, some spare parts for washing machines and other household appliances can be universal and suitable for several models of equipment.
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